Making coffee is similar to baking a pastry: both quantity and quality of ingredients matter to the end result. If we baked a pie as carelessly as many of us brewed a cup of coffee, the results would likely end up in the trash. Using the correct amount of quality ingredients is essential to consistently achieving a great cup of coffee. Start with good quality water and the best freshly roasted coffee you can find. If you are serious about consistently making great coffee, invest a little time in ensuring your measurements are correct. You won’t be disappointed!
In addition, freshly ground coffee is of equal importance. Preground coffee has an enormous exposed surface area compared to whole bean coffee, and the more exposed surface area the faster your coffee goes stale. Grinding just before brewing will ensure that your coffee will produce the maximum amount of flavor and aroma.